It
is time for the £1.2 trillion UK mortgage lending industry to pull
together, focus on quality, and innovate for the good of customers and
the long-term health of the UK housing market, according to Council of
Mortgage Lenders chairman Martijn Van der Heijden.
Speaking
on Friday to an audience of over 600 at the CML annual lunch, he said:
“I think we have to get more honest, more transparent, more
intelligible, to our customers. We need to be clear about what we
provide and how we provide it.
“More importantly, we need to make a true cultural shift from a sales culture to a service culture.
“Somehow,
after deregulation but before the credit crunch, mortgage lending
sleepwalked into becoming a commoditised sales business rather than a
true customer relationship business. It took the credit crunch to wake
everyone up, and now we need to make sure we stay awake.
“However, increasing confidence should not simply mean defaulting to the ultra-conservative.
“What
we shouldn’t do is build in a safety buffer on capital, a safety buffer
on conduct, a safety buffer on market differentiation, and end up with
a small market of homogenous offerings. There may be pressure from
regulators to do so, but to throw away our diverse market place would
be an eternal shame and won’t help society.”
However, Van der Heijden suggested that the industry needs to support regulators more actively when scrutiny is legitimate.
He
said: “We should be braver about standing up for doing the right thing,
and doing business in the right way. What we shouldn’t do is turn a
blind eye. While we should defend our turf against regulatory excess,
we should equally support efforts to identify areas where there are
attempts to circumvent rules and allow poor lending to slip through the
net.”
New Source: Intorducer Today
Emphasising
the importance of innovation, he said: “Too often in the past,
innovation was a euphemism for higher risk. That kind of innovation is
not what I mean at all. What I mean by innovation is making it simpler
for the customer, providing solutions where there aren’t any.
“Creativity and innovation can be a challenge for lending businesses operating in a cost-controlled environment.
“But necessity is the mother of invention, and we are the people who have to do this. Innovation won’t invent itself.”